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Toshiba Begins Shipping Player that Offers Advanced Copyright Protection Technology

Using the Mobile Audio Player, consumers can download music content to 64MB of built-in flash memory or to 32MB or 64MB SD memory cards via the player's USB port. Both the built-in flash memory and the SD memory cards fully support Content Protection for Recordable Media (CPRM), the advanced copyright-protection technology.

``Partnering with TI and utilizing its industry leading programmable DSPs allows us to reinforce the presence and competitiveness of the Mobile Audio Player in a rapidly growing market,'' said Masao Suga, vice president of Toshiba's Mobile AV Network Division. ``Music distribution through the Internet is expanding quickly and we supply content providers with the best solution of copy protection. The new player also provides a reference design that can be licensed to other manufacturers by Toshiba.''

TI's TMS320C5000(TM) DSPs support AAC and MP3 formats, which are used in the Toshiba Mobile Audio Player. TI's programmable DSPs, which support all current and future compression formats, allow manufacturers to update features and functions with a simple software download, rather than by upgrading internal hardware. Additionally, TI's low power DSPs increase the battery life of Internet audio players and its small size enables manufacturers like Toshiba to design devices with extremely compact form factors.

Forrester Research predicts that the installed base of portable players is expected to reach 3 million by the end of 2000, 7 million by 2001 and 32 million by 2003. TI's DSPs are designed into more than 30 next-generation portable audio players, more than any other silicon vendor.

``Toshiba's choice to integrate TI's programmable DSP into its Mobile Audio Player is a clear indication that leading Internet audio player makers are concerned about providing their customers with future-proof, multi-format devices that can be easily upgraded at the touch of a button,'' said Jorge Kittl, worldwide manager of Internet audio business at Texas Instruments.

Toshiba Corporation

Toshiba Corporation is a global leader in information and communications systems, electronic components, consumer products, and power systems. The company's integration of these wide-ranging capabilities assures its position as a leading company in notebook PCs, digital audio/visual products, semiconductors, LCD and other advanced devices. Toshiba has 191,000 employees worldwide, and annual sales of over US$ 50 billion. Visit Toshiba's website at http://www.toshiba.co.jp.

Texas Instruments Incorporated

Texas Instruments Incorporated is the world leader in digital signal processing and analog technologies, the semiconductor engines of the Internet age. The company's businesses also include materials and controls, and educational and productivity solutions. TI is headquartered in Dallas, Texas and has manufacturing or sales operations in more than 25 countries.

Texas Instruments is traded on the New York Stock Exchange under the symbol TXN. More information is located on the web site at www.ti.com

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SOURCE: Toshiba Corporation