3DsoundSurge Press Release: Boston Acoustics Unveils New Corporate Id and Launches Expanded Web Site

Boston Acoustics Unveils New Corporate Id and Launches Expanded Web Site

PEABODY, Mass.--(BUSINESS WIRE)--March 14, 2000--Boston Acoustics, Inc. (NASDAQ:BOSA) today unveiled a new corporate logo and expanded Web site to launch them into the new ``Internet age''. The clear and impactful new identity reinforces Boston's position as a fast-moving technologically advanced company, right at the cutting edge of the audio industry.

``We dedicated the last 20 years to building up the Boston brand and wanted this reflected in our new corporate logo,'' said Andy Kotsatos, CEO of Boston Acoustics. ``Our new more compact logo highlights the significance of the Boston brand in the worldwide marketplace and is easier for consumers to identify and remember.''

The 20-year-old company has also launched a completely new and expanded Web site to address greater traffic demand and better accommodate its interactive audience. The new Boston logo will appear on this new site, as well as new products, collateral and marketing materials. The Web site, www.bostonacoustics.com is now ``live'' and is poised to handle new higher traffic levels. The site continues to support e-commerce sales of the company's multimedia products, accessories, and corporate logo wear.

Boston Acoustics' Web site is easier to navigate and provides customers with a ``System Builder'' to aid in selecting the right consumer audio products for their home, car and multimedia environments. This enhanced shopping tool then links consumers directly to a list of Boston Acoustics dealer locations, aiding in the customers' on line shopping experience. The database-driven site employs the latest technology from Microsoft to allow Boston Acoustics to expand the site with enhanced features such as live coverage from trade show events, downloadable product sheets, and to immediately update the site when new products are introduced.

About Boston Acoustics

Boston Acoustics, Inc. (NASDAQ:BOSA) is a leading manufacturer and marketer of innovative, high-performance consumer audio entertainment products for the automotive, home, and computer environments. Corporate headquarters are at 300 Jubilee Drive, Peabody, MA 01960, USA. The company can be reached at 978-538-5000. Please visit www.bostonacoustics.com for more information.

Contact:

     Press Contact:                Product Contacts:
     Sabella Communications        Boston Acoustics
     Marianne Sabella              Martin Harding
     508-435-2020                  978 538 5000
     marianne@sabellacomm.com