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Sound Blaster Live! and 3D Blaster Annihilator Pro Create Unmatched Digital Entertainment Experience

The Creative Sound Blaster® Live!(TM) enhances all existing audio content for a completely new way to experience music, entertainment and games. The Sound Blaster Live! offers HP customers Environmental Audio(TM) and Dolby® Digital support for the ultimate in PC home entertainment. Environmental Audio combines traditional 3D positional sound with room acoustics, voice pitch shifting, reverb and echo to give the most immersive sound available on a PC. The powerful EMU10K1® Audio Processing Engine on the Sound Blaster Live! modifies the sound waveform, instantly improving Internet content, MP3, CD, DVD audio and WAV files.

The Creative 3D Blaster Annihilator Pro offers HP customers a high-quality 3D game accelerator based on the world's first Graphics Processing Unit (GPU) -- the GeForce 256(TM) from NVIDIA®. It is the first PC-based graphics accelerator available to move the entire 3D pipeline off of the CPU and onto the card. The GeForce 256 allows game developers to create games with significantly more detailed geometry, improved Artificial Intelligence (AI), and sophisticated physics modeling, resulting in unparalleled gameplay. The 3D Blaster Annihilator Pro couples the GeForce 256 with 32 MB of Double Data Rate (DDR) memory. Operating at an amazing 300Mhz effective clock rate, the DDR memory increases graphics memory bandwidth to an unbelievable 4.8GB per second. Now you can enjoy your favorite games at 1280 x 1024 resolution and higher in 32-bit true color without the loss in frame rate you typically get with other 3D accelerators. Advanced 3D features include special effects such as multi-layered textures, bump mapping to simulate rough surfaces and environmental mapping that gives objects reflective properties.

``Creative has provided what we consider to be the best performing audio and graphics solutions available,'' said Ken Suman, Director of OEM Marketing for Creative Labs. ``We are proud to offer these state of the art solutions to HP Pavilion home PC customers. The awesome combination of products makes this model a 'best in class' solution implementing all the latest technology.''

About Creative's OEM Division

Creative's OEM Division is dedicated to providing customized products, service and support for OEMs. The OEM Division is focused on designing solutions that target the PC, portable and imbedded solutions markets. Creative recognizes that OEMs increasingly rely on brand name solutions in order to differentiate today's highly competitive PC market. Creative is able to offer OEMs its strong brand name and industry standard solutions that have come to be associated with the high quality and reliability that consumers demand. Creative's OEM Division utilizes resources and advanced technology in audio, video, speakers, graphics, communications and PC-DVD from its wholly owned subsidiaries - Emu Systems, Inc., EcTiva, Inc., Cambridge SoundWorks, Inc., Digicom Systems, Inc. and Silicon Engineering, Inc. -- to produce a broad range of cost-effective solutions that provide OEMs with a competitive advantage.

About Creative

Creative Technology Ltd. develops, manufactures and markets a wide array of advanced multimedia and personal digital entertainment solutions for the PC, entertainment, education, music and productivity tools markets. Creative's products are marketed through the OEM, systems integrator and retail channels under a variety of trademarks, including the ``Blaster''® family name. Creative's corporate headquarters and primary manufacturing are based in Singapore, with sales, distribution and research and development being carried out through an extensive, global network of subsidiaries located in North America, Europe, Asia and Africa.

This announcement relates to products launched in the United States of America. The product names, contents, prices and availability may differ elsewhere in the world according to local factors and requirements.

NOTE: Blaster, Sound Blaster, 3D Blaster, Live!, Annihilator and Environmental Audio are registered trademarks of Creative Technology Ltd. in the U.S. and other countries.

EMU10K1 is a registered trademark of E-MU Systems, Inc. in the United States and/or other countries.

NVIDIA, GeForce 256 and the NVIDIA logo are registered trademarks of NVIDIA Corporation.

All other products mentioned herein are registered trademarks or trademarks of their respective owners and are hereby recognized as such.

SOURCE: Creative Technology Ltd.