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Bringing a New Dimension Into Music Entertainment

This unique and revolutionary interactive keyboard comes with the standard QWERTY keyboard functions and 37 touch sensitive MIDI keys. With its ergonomic and attractive design, it's guaranteed to capture the attention of everyone, whether it be placed on the desk, in front of the PC monitor or simply hung over your shoulders with a guitar strap. Its unique form and design makes it a surefire hit with anyone, anywhere!

Together with the Creative Prodikeys(TM) application software, users can use the different modes to produce music quickly and easily to impress listeners within minutes. You can also choose to learn to play a song with 5 easy steps -- even without having to learn music theory beforehand! With the Intelligent Chord mode, a novice user can play a simple tune with orchestra-like accompaniment on the Creative Prodikeys(TM) using just one hand.

Connected to Creative's award-winning Sound Blaster® Live!(TM) or Sound Blaster® Audigy(TM) range of audio cards, Creative Prodikeys(TM) offers users the benefits of E-mu's SoundFont® technology that produces incredibly clear and realistic instrumental sounds. SoundFont® technology allows the user to determine the quality of the instrumental sounds for MIDI playback he wants and to allocate the amount of system memory space needed. The music created can be further enhanced by Sound Blaster's EAX(TM) audio technology (Environmental Audio technology), allowing users to enjoy a truly immersive music interaction experience.

"The Creative Prodikeys(TM) is a very innovative and revolutionary product that brings a new dimension to interactive music entertainment. Our ultimate goal is to equip every home and school PC with a Creative Prodikeys(TM) in the not too distant future. By owning the intellectual property rights of this proprietary technology, we intend to create a new standard for the industry. We will combine our music and audio expertise to provide the PC industry with an affordable, fun and easy interactive music entertainment for the mass consumer market," said Sim Wong Hoo, Chairman and Chief Executive Officer, Creative Technology Ltd.

"Almost everyone who saw the product demonstration expects it to cost at least several hundred dollars, but we have decided to push the price point down to the 'no-brainer' mass market price of US$ 99." added Sim.

Internet-centric with support for MP3 and downloadable content

Creative Prodikeys(TM) is Internet-centric with a built-in MP3 authoring software. Users can save their composition in MP3, wave or MIDI format. Users can also download all kinds of Creative Prodikeys(TM)-related contents, such as Penta Tunes, Fun Tunes mixes, learnable songs and software upgrades from http://www.Prodikeys.com.

Creative Music Courseware makes music theory and keyboard skills learning fun

With its user-friendly features, Creative Prodikeys(TM) is an ideal tool for music education. Music teachers can use it to teach basic music theory, as well as develop all kinds of music courseware to complement their music curriculum.

"Creative Prodikeys(TM) will come with a series of music courses that will complement, enhance and encourage music learning through computers. Its easy-to-use interactive features appeal to music lovers whether young or old, beginners or professionals," said Lim Kok Liang, Director, Business Development and Operations, Creative Technology Ltd.

    Features & Benefits
    --    Impress mode to impress listeners with the newly invented Penta
          Tunes that plays a 5-note scale. It's simply impossible to go wrong
          playing any melody with this feature even for the absolute beginner.
          Coupled with matching rhythms, effects and instrumental fill-ins,
          this mode is a surefire hit for all users
    --    Intelligent Chord mode allows the user to play only the melody to
          the automatic chord accompaniment of the Creative Prodikeys(TM)
          application software
    --    Learn a song quickly and easily with the Tutor mode without having
          to learn music theory.
    --    One touch Fun button to launch the Creative Prodikeys(TM)
          application software
    --    One-touch button for connecting and downloading music lessons and
          songs via the Internet;
    --    Powered directly from the PC like a full-featured ergonomic QWERTY
          keyboard via the PS2 port
    --    Industry's first music & PC keyboard designed to connect to and work
          directly with Creative's Sound Blaster(R) Live!(TM) or Sound
          Blaster(R) Audigy(TM) range of sound cards
    --    Performance mode allows real time performance with programmable
          voice setting presets.
    --    Record feature enables record, playback and saving in MP3 or WAV
          formats. Recording of multi-track performance is possible via
          multiple wave recordings
    --    Pitch Bend wheel which is fully assignable to an octave up or down
    --    Volume wheel which controls the volume of playback during
          performance
    --    Quick Access keys for octave change to virtually extend the 37 keys
          to 109 keys

Pricing & Availability

Creative Prodikeys(TM) will be available at an estimated street price of US$ 99. It will be available first in the Asia Pacific markets in mid-May 2002. For more information, please visit www.Prodikeys.com.

About Creative

Creative is the worldwide leader in digital entertainment products for users of the personal computer and the Internet. Famous for its Sound Blaster® sound cards and for launching the multimedia revolution, Creative is now driving digital entertainment on the PC platform with products like its highly acclaimed NOMAD® Jukebox. Creative's innovative hardware, proprietary technology, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment -- anytime, anywhere.

This announcement relates to products launched in the Asia Pacific. The product names, prices and availability are subject to change without notice and may differ elsewhere in the world according to local factors and requirements.

NOTE: NOMAD is a registered trademark of Aonix and is used by Creative Technology Ltd. and/or its affiliates under license. The Creative logo and Sound Blaster are registered trademarks, and Live!, EAX and Audigy are trademarks of Creative Technology Ltd. in the United States and/or other countries. All other brand or product names mentioned herein are trademarks of their respective holders and are hereby recognized as such.

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SOURCE: Creative Technology Ltd.