3DsoundSurge Press Release: iRiver Introduces iMP-150 ChromeX Digital Music Player

iRiver Introduces iMP-150 ChromeX Digital Music Player

iMP-150 ChromeX is an Affordable Multi-CODEC MP3/CD Player at $99.99 With Next Generation Features and Functionality

SAN JOSE, Calif., April 15 /PRNewswire/ -- iRiver, the world's leading manufacturer of digital music handheld devices, today announced iRiver's iMP-150 ChromeX, a next generation MP3 CD digital audio player that allows consumers to play standard audio CDs and user-recorded CD-R and CD-RW discs. The handheld player has excellent shock protection and future-proof firmware that allows upgrades via the Internet.

The ChromeX provides maximum listening flexibility by supporting the most popular music formats, including MP3, WMA and ASF. Its high-resolution backlit LCD and easy-to-use graphic menu interface provide intuitive user navigation for player settings and sorting through hundreds of audio files.

Analysts forecast sales of handheld digital music devices will grow to 18 million units in 2005, up from 2.8 million in 2000. According to a recent survey by a consumer group, 30% of computer users listen to MP3 files on their personal computers once a month, but only 4% own an MP3 player.

``Consumers are embracing MP3 as a music format, but also require a device that plays standard CDs,'' said Chris Papazian, marketing manager of iRiver America. ``Our uniquely designed ChromeX gives consumers the best of both CD and MP3 in an appealing form factor. ChromeX offers consumers the freedom to choose from over 200 personally selected songs in a variety formats at an affordable price.''

    About iMP-150 ChromeX

    -- Plays standard audio CDs, enhanced CDs, user-recorded CD-Rs and CD-RW
       discs
    -- Supports MP3, WMA and ASF
    -- Upgradeable firmware
    -- Compressed audio shock protection:  MP3/120 seconds, WMA/240 seconds
    -- CD audio shock protection up to 40 seconds
    -- Plays up to 16 hours with 2 AA batteries, or plays non-stop using AC
       adapter
    -- High resolution graphic backlit LCD
    -- Easy user interface via graphic menu
    -- Remote control
    -- Adjustable equalizer (5 preset & 1 user define)
    -- Repeat and shuffle play modes
    -- Programmable play lists
    -- Supports ID3 tags and audio CD text, title display

Availability and Pricing

The iRiver iMP-150 ChromeX will be available to North American consumers April 30. Suggested retail price is USD $99.99.

About iRiver

iRiver, a subsidiary of Reigncom, is the emerging global leader in delivering advanced portable digital audio devices. iRiver provides consumers with listening and recording flexibility to accommodate their active lifestyles by manufacturing award-winning hybrid products supporting existing and emerging formats, including MP3, WMA, ASF, AAC and QDX. San Jose-based iRiver America can be found on the Web at www.iriveramerica.com.

SOURCE: iRiver America