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Benwin Launches Major Line Refresh With Its New SmartSeries Multimedia Speaker Systems

CITY OF INDUSTRY, Calif.--(BUSINESS WIRE)--March 27, 2002--Benwin, the leader in multimedia speaker design, announced a comprehensive line refresh surrounding its core assortment of popular-priced multimedia speaker systems. Dubbed the SmartSeries(TM), the refreshed line delivers enhanced design and exceptional value to consumers.

The SmartSeries(TM) addresses the largest segment of the computer speaker market, with suggested retail price points from $5.99 to $49.99. Each product features dynamic, colorful new packaging designed to better inform customers and drive brand awareness at the point of sale.

``We researched the consumer speaker market and discovered that most speaker manufacturers send confusing brand messages to their customers. By working closely with design professionals and our retail partners we have developed a radical new packing concept that complements the unique design of our SmartSeries(TM) products,'' said Michael Murray, Benwin's Vice President of Marketing.

The SmartSeries consists of six core products: the lightweight S-10 at $5.99; the compact S-20 at $7.99; the USB-powered S-25 at $7.99; the S-55, which features separate subwoofer and integrated inline volume control at $29.99; the high-performance S-60, which features all-wood satellite and subwoofer cabinetry and high-performance driver technology at $34.99; and the S-91, which features all-digital controls and a radically new subwoofer design for improved low frequency performance at $49.99.

The S-10 and S-20 are available immediately. The S-25, S-55, S-60 and S-91 will be available in May 2002.

About Benwin

Benwin products continue to receive prestigious design awards including Business Week's Industrial Design Society of America's Best Product of the Year Award, the Consumer Electronic Show's Innovations 2000 Award, the Popular Mechanics Editor's Choice Award, and the Chicago Athenaeum Museum's Good Design Award for 1999, 2000 and 2001. There truly is a new shape of sound, and Benwin delivers it in style.

Benwin products are merchandised though traditional computer resellers and consumer electronics chains, in addition to online merchants and catalogers. Toll-free sales information is available by calling 888-9BENWIN. Benwin products can be seen at the company's Web site, http://www.benwin.com, and can be purchased from the company's online shopping destination at www.benwindirect.com.

The Benwin brand, established in 1995, is marketed under Kwong Quest, LLC, headquartered in the City of Industry, Calif.


 

Contact:

     Benwin
     Kimanh Moreau, 626/935-8888, ext. 311
     kimanh@benwin.com

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