3DsoundSurge Press Release: Altec Lansing Unveils New Corporate Direction At CES 2002

Altec Lansing Unveils New Corporate Direction At CES 2002

New Look And Expanded Product Line Underscore Management Team's Strategy For Audio Manufacturer

LAS VEGAS--(BUSINESS WIRE)--Jan. 8, 2002--Altec Lansing Technologies, Inc., the long-time leader in the design and manufacture of computer speaker systems, today unveiled a revitalized corporate identity program at 2002 International CES.

Created by Altec Lansing's new senior management and marketing teams, the program is designed to build upon the trusted brand's rich heritage and compliment the company's new direction, marked by the introduction of a broader line beyond the PC.

At the show, Altec Lansing displayed new product packaging and booth design as well as an expanded product line. The new packaging design offers a simple, uncluttered layout and presents consumers with clearer information on which to base their purchasing decisions. Altec Lansing's booth design juxtaposes the brand's storied past with a slew of new products for 2002, including a line of speaker systems designed specifically for use with video game systems.

``This show marks a major change for Altec Lansing,'' noted Mark Lucas, president and CEO. ``We've taken aggressive steps to diversify our current business, and we're harnessing our core competency in audio engineering to expand into new markets and bring the Altec Lansing experience to more people in more ways.''

The Altec Lansing brand's history in the audio industry dates more than 60 years. From the renowned ``Voice of the Theater'' speakers and the first high-fidelity home audio systems to the creation of the PC audio category, the brand has a long tradition of audio innovation. The company has sold more that 100 million computer speaker systems to date, won more design and performance awards than any other PC speaker manufacturer and continues to grow its overall market share.

Under the leadership of a new management team, including new CEO and president Mark Lucas, the company is committed to expanding their workforce, product line, and global reach. Altec Lansing plans to increase its technical staff by more than 50% and establish a global sales organization. The company currently has 28 new product projects slated for 2002, each designed to meet specific audio needs of different users. These new product lines will expand Altec's current computer audio offerings and move the company into other audio markets.

At CES, Altec Lansing previewed its first step beyond the PC with a new line of speaker systems designed to enhance the TV audio from video game consoles, like the Xbox®, GameCube(TM) and PlayStation® 2. The company plans to introduce three video game speaker systems, including a 5.1, 2.1 and 0.1 version. The products will debut later this year.

For additional information about Altec Lansing and its award-winning line of audio products, please visit the company's Web site at http://www.alteclansing.com or call toll-free at 1-800-258-3288.

Altec Lansing Technologies, Inc.

Altec Lansing Technologies, Inc., has a rich legacy of blending art and science to stir the soul with high quality consumer and professional speaker systems. The market leader in personal computer speakers, Altec Lansing designs, manufactures and markets a wide range of computer and home entertainment sound systems and a line of headsets, headphones and microphones for personal digital media. Headquartered in Milford, PA USA and privately held, Altec Lansing also has offices in Austin, TX, Cary, NC, Houston, TX, Hyrum, UT, Hong Kong and Tokyo. In addition, Altec Lansing has an ISO 9002 and SA8000 certified manufacturing facility in The People's Republic of China. The company employs about 1,500 people worldwide.

Contact:

     Weber Shandwick, New York
     Matthew Meyer
     mmeyer@webershandwick.com
     Brian Bank
     bbank@webershandwick.com
     212/445-8000