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Consumers Increasingly Focusing On Audio to Enhance Their Gaming Experience |
| SAN FRANCISCO--(BUSINESS
WIRE)--Jan. 8, 2002--Dolby Laboratories, the pioneer in multichannel surround sound --
first for movie theatres and later for home surround-sound systems -- continues to bring
its audio technology to the video game industry, with all three top video game consoles
using Dolby® audio technology. The top best-selling games using Dolby technologies by platform for the week ending December 1, 2001, include: Nintendo GameCube
Microsoft Xbox
Sony PlayStation 2
GameCube, PlayStation 2, and Xbox all offer a complete cinematic gaming experience with Dolby multichannel audio technology. ``Traditionally the focus of video games has been on graphics; this is changing now, as consumers are hooking up their game consoles to their surround systems and experiencing gaming audio in a whole new way,'' said Dennis Staats, Director of Computer and Games Technology Marketing, Dolby Laboratories. ``The adoption of interactive surround audio by game developers for the top titles on all of the next-generation platforms is a significant advance in the video game experience.'' Dolby Surround is the technology that first made home theater possible. It encodes four sound channels (Left, Center, Right, and Surround) into the two tracks of any stereo medium, including console- and PC-based game systems. The encoded media can be played back over conventional mono or stereo systems, or in full four-channel surround sound over a system that includes a Dolby Surround Pro Logic decoder. This technology allows for the use of multichannel Dolby Digital during game cinematics or mini-movies, as well as during transitional vignettes within the game. In many cases, background environments and music can be provided in Dolby Digital, while triggered sounds are layered on top, further enriching the experience. Dolby's latest contribution to the gaming community is the Interactive Content Encoder, a technology that dynamically encodes multichannel audio into Dolby Digital 5.1 with extremely low latency. The encoder renders interactive game sound effects with the same surround sound quality offered in DVDs. For game players, this means that systems utilizing this technology can provide Dolby Digital 5.1 during actual game play, immersing the player in high-quality, interactive surround sound. For further information and tips about Dolby surround sound for games, please visit the Dolby website at www.dolby.com/multi/games/. About Dolby in Games The standard for audio quality in the gaming industry, Dolby allows gamers to experience cinematic-quality surround sound and multichannel audio that surpasses the arcade experience. Working with developers and manufacturers, Dolby has designed the Virtual Incubator Program (VIP) to promote audio excellence in games incorporating Dolby Surround and Dolby Digital technology. Dolby has also developed the groundbreaking Interactive Content Encoder, which enables real-time Dolby Digital encoding in game consoles. Today, Dolby Surround, Dolby Digital, and Dolby Surround Pro Logic II are incorporated in hundreds of major game titles, as well as in all major platforms and consoles. About Dolby Laboratories Dolby Laboratories is the developer of signal processing systems
used worldwide in applications that include motion picture sound, consumer entertainment
products and media, broadcasting, and music recording. Based in San Francisco with
European headquarters in England, the privately held company also has offices in New York,
Los Angeles, Shanghai, Beijing and Tokyo. For more information about Dolby Laboratories or
Dolby Technologies, please visit www.dolby.com.
Contact: Dolby Laboratories
Jim Arnold, 415/645-5116
jja@dolby.com
or
Bender/Helper Impact
Ellen Hayes, 415/391-2963 Ext. 213
ellen_hayes@bhimpact.com
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