3DsoundSurge Press Release: Benwin Announces Sweeping Product Repositioning Strategy

Benwin Announces Sweeping Product Repositioning Strategy

DML Audio Technology Is Now More Affordable Than Ever

CITY OF INDUSTRY, Calif., April 2 /PRNewswire/ -- Benwin, the Southern California-based multimedia speaker manufacturer, today unveiled an aggressive new positioning strategy that will allow more consumers to experience the company's line of award-winning multimedia speaker products.

``With the completion of our new ISO-9002 certified factory, we now have economies of scale that have allowed us to ramp up production to meet the increasing demand for our products. This has resulted in dramatically lower manufacturing costs, which we are pleased to pass along to our customers,'' says Benwin's President and Chief Operating Officer Jim Vatrt.

The new repositioning strategy is effective April 2, 2001, and includes products that feature Benwin's Distributed Mode Loudspeaker (DML) technology. This breakthrough audio technology permits a full 360-degree dispersion of sound, and is the perfect compliment to today's digital multimedia sound applications. ``More than ever, consumers are demanding superior audio performance to compliment their growing interest in MP3, streaming media, and other digital audio applications. Our new pricing strategy makes our best technology more affordable than ever before,'' Vatrt concluded.

The manufacturer's suggested retail price of selected Benwin products is as follows:

               Current MSRP     New MSRP
    S-50          $39.99         $19.99
    BW-2000       $49.99         $24.99
    EX-4          $69.99         $39.99
    GX-6          $99.99         $49.99

Benwin products continue to receive prestigious design awards including Business Week's Industrial Design Society of America's Best Product of the Year Award, the Consumer Electronic Show's Innovations 2000 Award, the Popular Mechanics Editor's Choice Award, and the Chicago Athenaeum Museum's Good Design Award for 1999 and 2000. There truly is a new shape of sound, and Benwin has delivered it in style.

Benwin products are merchandised through traditional computer resellers and consumer electronics chains, in addition to on-line merchants and catalogers. Toll free sales information is available by calling 888-9BENWIN. Benwin products can be seen on the web at the company's website http://www.benwin.com.

The Benwin brand, established in 1998 under Kwong Quest, LLC, is headquartered in the City of Industry, California.

SOURCE: Benwin