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Forms Partnership with Borderfree to Offer Products to Canadian Marketplace |
| NEWTON, Mass., March 28
/CNW/ --Cambridge SoundWorks®, an award-winning manufacturer and retailer of home
theater, home audio and multimedia products, today announced that its products will be
available to Canadian consumers through its Internet-channel, Hifi.com(TM). Cambridge
SoundWorks has opened its product line to the Canadian marketplace via a partnership with
Borderfree, a shopping service that lets Canadian consumers purchase products from U.S.
websites, including those that do not ship to Canada. Cambridge SoundWorks is a wholly
owned subsidiary of Creative (Nasdaq: CREAF), the worldwide leader in digital
entertainment products for the personal computer and the Internet. "Cambridge SoundWorks products continue to be in great demand by consumers who seek high quality audio/video systems at value prices. We receive countless requests from Canadian consumers, in particular, but they have not had full access to our line," said Michael Sullivan, president of Cambridge SoundWorks. "Our partnership with Borderfree has answered this need. Borderfree handles all cross-border issues, such as price conversions, customs and logistics, allowing us to provide turnkey order fulfillment. The result is a seamless shopping experience." Consumers can purchase Cambridge SoundWorks products by first registering for Borderfree's online basket at www.borderfree.com. Once complete, they simply go to the Hifi.com site and, after choosing a product for purchase, drop it into the Borderfree basket. The customer will automatically receive a price quote (in Canadian dollars) that calculates the total purchase price including foreign currency conversion, duties and tariffs, taxes, and shipping and handling costs. Once the price quote is accepted, the product order is fulfilled through Hifi.com and Borderfree. "Companies, such as Cambridge SoundWorks, now have the ability - through Borderfree - to sell products to customers in Canada," says Pierre Schuurmans, president and co-founder of Borderfree. "This is a win-win partnership for Cambridge SoundWorks, as well as for Canadians who want access to leading edge home entertainment and consumer electronics." About Cambridge SoundWorks Cambridge SoundWorks, Inc. manufactures over 60 different models of home stereo, home theater, multimedia speakers and assorted electronics products. It is the country's largest factory-direct stereo and home theater manufacturer, selling its award-winning stereo speaker products and sound systems, as well as other brands of high-performance audio and video products via its multiple channels. This includes its retail locations, online via its Internet-arm www.hifi.com, and via its branded Hifi.com catalog and Call Center operation at 800-FOR-HIFI. Information on Cambridge SoundWorks' products is also available at www.cambridgesoundworks.com. Hifi.com has been named one of the "Top 100 Web Sites" by PC Magazine for three consecutive years, one of the "Best Sites on the Web" by TIME Digital, and received a "Best Site Award" from Computer Shopper Magazine. Gomez Advisors has also rated Hifi.com #1 in customer confidence. About Borderfree Founded in 1999, Borderfree Inc. is based in Toronto, Canada and offers software systems and database services for facilitating cross-border transactions. Today, through its proprietary shopping service, Borderfree provides Canadian consumers with access to purchase at any U.S. retail websites - regardless of whether or not they currently ship to Canada. Borderfree delivers a guaranteed total purchase price including foreign currency conversion, duties, taxes, and shipping and handling costs. Borderfree has successfully delivered cross-border goods since August 2000, and has most recently partnered with Crate & Barrel, Sympatico-Lycos Inc., and Excite Canada. Borderfree is the first graduate of Brightspark Inc., an Internet incubator, and is also backed by Mosaic Venture Partners and the Ontario Teachers' Pension Plan Board, all of Toronto. Hifi.com is a trademark of Hifi.com in the U.S. and other countries. Cambridge SoundWorks is a registered trademark of Cambridge SoundWorks in the U.S and other countries. All other products mentioned herein are trademarks of their respective owners and are hereby recognized as such.
CONTACTS: Maria Cataldo Cambridge SoundWorks (617) 559-4400, ext. 4272 mcataldo@hifi.com Lisa Kimmel / Janet Harron Cohn & Wolfe (416) 924-5700 lisa_kimmel@ca.cohnwolfe.com Anne Baston Borderfree Ltd (416) 480-2558, ext 249 anne@borderfree.com /Web site: http://www.borderfree.com/ /Web site: http://www.cambridgesoundworks.com/ /Web site: http://www.hifi.com/ For further information
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