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| ROY, Utah, Aug. 30
/PRNewswire/ -- Iomega Corporation (NYSE: IOM), a global leader in data management
solutions, announced today that the company's Clik!(TM) line of removable storage products
has been re-branded PocketZip(TM), building on the company's equity in the popular Zip®
brand of removable storage products. PocketZip disks offer low cost, durability, and
convenience for a new generation of portable electronic devices, including a number of
digital audio players expected to hit the market this fall. ``PocketZip offers consumers outstanding value,'' said Bruce Albertson, president and CEO, Iomega Corporation. ``Downloading digital content is here to stay, and PocketZip technology is the unbeatable alternative to expensive solid-state memory cards in portable electronic devices. Consumers will prefer PocketZip-enabled devices for low-cost, dependable storage of their digital content.'' PocketZip(TM) 40MB disks are approximately one-quarter of the size of CD audio discs, are encased in a metal shell for better durability than a CD, store more minutes of music than a CD using the Microsoft Windows Media Format, and are serialized to enable the digital rights management (DRM) of licensed content. PocketZip disks incorporate the same technology as Iomega's award-winning Zip® disks. Iomega will begin shipping PocketZip-branded disks this fall, which will be available for about $10 per disk when purchased in a 10-pack. PocketZip disks will work interchangeably in all existing Clik!-branded products. About Iomega Iomega Corporation (NYSE: IOM) manufactures and markets the award-winning Zip®, Jaz® and PocketZip(TM) drives and disks and markets the ZipCD(TM) CD-RW drives and discs. Iomega's products help people to save, share, manage and create important information such as spreadsheets, slides, Internet downloads, audio files and personal photographs, while protecting that content from viruses and hackers. Used in homes, businesses, government and educational facilities and by creative professionals everywhere, Iomega storage solutions are the enabling technologies preferred by millions. The Company can be reached at 1-800-MY-STUFF (800-697-8833), or on the Web at http://www.iomega.com. Copyright (C) 2000 Iomega Corporation. Iomega, Zip, Jaz, PocketZip,
Clik!, and ZipCD are either registered trademarks or trademarks of Iomega Corporation in
the United States and/or other countries. Certain other product names, brand names and
company names may be trademarks or designations of their respective owners. Media, please contact:
Chris Romoser, Iomega Corporation (801) 332-3678/romoser@iomega.com
Shannon King, Paine & Associates (310) 288-5524/sking@painepr.com
Investors/Analysts, please contact:
James Recob, Iomega Corporation (801) 332-4430/recob@iomega.com
SOURCE: Iomega Corporation |
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