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TI's Low-Power DSP Offers Multi-format Support And Best Power-Efficiency for Internet Audio Players

The LG MPFree features two SD memory card slots, each allowing up to two hours of music to be stored onto 64MB of SD memory cards. The player enables consumers to download music content directly via the 'integrated USB port . The SD memory card's advanced copyright-protection technology will allow the LG MPFree to be SDMI compliant. The LG MPFree will begin shipping to major consumer electronics outlets worldwide in December 2000 for an estimated U.S. retail price of $249 for one SD memory card and $299 for the two-card package.

``TI's programmable DSP is the only flexible solution that accommodates our needs for future-proof multi-format devices,'' said Jeong-Hwan Hwang, research and development manager, LG Electronics. ``Since the Internet Audio market is growing at such a rapid pace, our company must be able to adapt quickly in order to meet customer demands now and in the future. By integrating TI's DSP, we are succeeding at that task.''

TI's TMS320C5416(TM) DSP supports all of the widely used digital audio formats including MP3, Advanced Audio Coding, and Windows Media Format, which are supported on the LG MPFree. TI's programmable DSPs enable support for future product features and additional audio compression formats by allowing Internet Audio player manufacturers to update features and functions with a simple software download, rather than upgrading internal hardware. Additionally, TI's ultra-low power C5416 DSP(TM) extends the battery life of Internet Audio players by up to 50 percent, and its small size enables Internet Audio player manufacturers to design devices with extremely compact form factors.

``TI adds dependable, flexible and high-quality solutions to this emerging Internet Audio market,'' said Bob McKune, worldwide marketing manager of Internet Audio at TI. ``Our relationship with LG Electronics further strengthens TI's position as the pioneer and leader of DSP technology in this growing industry.''

As the market leader, TI is designed into products of more than 30 manufacturers of Internet Audio devices worldwide. TI offers the industry's leading low-power, affordable DSP meeting the targeted demands of portable Internet Audio applications including extended battery life, lower system and operating cost and miniaturized form factors.

About Texas Instruments

Texas Instruments Incorporated is the world leader in digital signal processing and analog technologies, the semiconductor engines of the Internet age. The company's businesses also include materials and controls, and educational and productivity solutions. TI is headquartered in Dallas, Texas, and has manufacturing or sales operations in more than 25 countries.

Texas Instruments is traded on the New York Stock Exchange under the symbol TXN. More information is located on the World Wide Web at: http://www.ti.com.

About LG Electronics

Established in 1958 as Korea's pioneer consumer electronics company, LG Electronics is a global manufacturer of electric and electronics products with $7.2 billion in worldwide sales. A company focused on product technology leadership and customer satisfaction, LG Electronics, with 54 overseas subsidiaries including manufacturing plants and branch offices in over 120 countries, meets the needs of global clients in over 150 nations.

SOURCE: Texas Instruments Incorporated