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First Comprehensive Consumer Electronics Retailer in Singapore; Phase One of Hifi.com Global Expansion

Hifi.com Asia combines leading brands with robust customer service features. Hifi.com Asia is the Internet's exclusive retailer for Cambridge SoundWorks, and is an authorized retailer of Creative Technology, Harman Kardon, Marantz, JBL, JVC, Infinity, Samsung and Sony. In keeping with the philosophy of sister site, Hifi.com, Hifi.com Asia also offers robust customer service features, including before and after sale support via its Call Center, product information and installation guides, as well as competitive pricing.

``The launch of Hifi.com Asia demonstrates our ability to leverage the infrastructure of our parent company, Creative Technology, to build and implement international Internet operations,'' said Michael Sullivan, president of Hifi.com. ``Hifi.com Asia extends the Hifi.com and Cambridge SoundWorks brands to the expanding online global market, and builds on our mission to be one of the leading multi-channel retailers of audio/video entertainment products.''

About Hifi.com Asia

Hifi.com Asia was created to provide its online customers with the leading brands of consumer electronics and home entertainment products, and offers extensive selections, valuable information and advice from audio, video and home electronics experts. Site offerings include:

    -- Straight-Forward, Expert Advice -- Hifi.com Asia has a trained staff of
      consumer electronics experts who respond to customer inquires via
      email.  These experts assist the customer through the purchasing
      process, as well as answer common questions they may have.
    -- Service Before and After the Sale -- Hifi.com Asia provides expert
      advice via its Call Center, which is staffed by audio, video and
      consumer electronics experts.  Customers can call in for assistance
      with everything from product selection to after-sale support.  The
      Hifi.com Asia Call Center is open from Monday to Friday, 9AM - 5PM.
    -- Web Authorized Dealer- Hifi.com Asia is a Web Authorized Dealer for
      every brand they carry.  This ensures consumers do not purchase any
      "grey goods" - products not backed by a full manufacturer's warranty.
      Hifi.com Asia is the Internet's exclusive retailer for Cambridge
      SoundWorks, and an authorized retailer of Creative Technology, Harman
      Kardon, Marantz, JBL, JVC, Infinity, Samsung and Sony.
    -- Low Price Guarantee -- If a consumer purchases a product from Hifi.com
      Asia and it is offered for less at a major, monitored authorized store
      within 14 days of purchase, Hifi.com Asia will refund the difference.*
    -- Free Shipping* -- For a period of time Hifi.com Asia is offering free
      shipping/handling in Singapore on most purchases on the site.*
    -- 10 Years Warranty  -- All Cambridge SoundWorks non-powered home
      speakers are backed by an industry-best retroactive 10-year limited
      parts and labor warranty.  Each carry a total of ten years of
      protection from the date of purchase, regardless of when purchased.
    -- Web Exclusive Dealer  -- Hifi.com Asia is a Web Authorized Dealer for
      every brand it carries.  And for Cambridge SoundWorks - it is the
      Singapore exclusive Web Authorized Dealer.

About Hifi.com

Hifi.com is a multi-channel retailer of consumer electronics and home entertainment products. Hifi.com's offline and online channels include the www.hifi.com Web site and the branded Hifi.com catalog. Hifi.com also leverages its relationship with stereo and home theater manufacturer, Cambridge SoundWorks. Created to set the standard for customer service in the consumer electronics/home entertainment category, Hifi.com offers leading brands, valuable information, and advice from audio/video and home electronics experts online and via its Call Center (1-800-FOR-HIFI). Hifi.com has been named one of the ``Top 100 Web Sites'' by PC Magazine and one of the ``Best Sites on the Web'' by TIME Digital.

About Creative

Creative Technology Ltd (Nasdaq: CREAF), a global leader in PC entertainment products, expands the power of the personal computer with Personal Digital Entertainment (PDE) solutions, comprising desktop products, Internet appliances and Internet applications and services. Leveraging in- house technology, partnerships and value-added investments, Creative markets its solutions to consumers and system integrators, with worldwide distribution through traditional marketing channels, OEMs and the Internet. Creative's mission is to expand upon its leadership role in PDE, utilizing innovative technology, broadband and leading-edge designs for technically progressive consumers and entertainment enthusiasts. Explore PDE at www.creative.com. Polices and e-commerce features are subject to change and to certain conditions. Please see our Web site for specifics.

This announcement relates to products and services being launched in Singapore. The product names, contents, prices and availability are subject to change and may differ elsewhere in the world according to local factors and requirements.

Hifi.com is a registered trademark of Hifi.com in the U.S. and other countries. Cambridge SoundWorks is a registered trademark of Cambridge SoundWorks in the U.S.

     CONTACTS:
     U.S. Media:         Asia-Pacific Media:
     Maria Cataldo       Marina Yow
     Hifi.com            Creative Technology Ltd.
     (617) 559-4472      (65) 895 4765
     mcataldo@hifi.com   marina@ctl.creative.com

SOURCE: Hifi.com