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WOW Thing by SRS Labs Named Finalist in Discover Magazine's 2000 Technological Innovations Awards

In the ten short months since its introduction, the WOW Thing product has received widespread acclaim from industry associations and publications and received the CES 2000 Innovations Award and was named Finalist for Best Consumer Hardware Product by MacWorld's Editors during the Eddie Awards ceremony this past January at MacWorld.

``We're very pleased to be bestowed this honor,'' said Thomas Yuen, chairman and chief executive officer of SRS Labs, Inc. ``The Discover Awards are truly a measure of excellence in technological innovation. The announcement reinforces our WOW technology's brand equity and value among our technological portfolio and we continue to develop new innovative technologies for the future, many based on WOW, to improve digital audio quality in consumer products such as MP3 players and in wireless telecommunication products such as cellular phones and PDAs.''

The WOW Thing contains the latest audio enhancement technology from SRS Labs, WOW(TM), which utilizes psycho-acoustic techniques to process ambient details and increases the width, depth and height of the stereo image when played over stereo speakers or headphones. The end result is an obvious difference in the listening experience. The speakers will sound much larger and better than before. As part of WOW, SRS Labs incorporates another flagship technology called TruBass(TM), the Company's proprietary bass enhancement technology, to produce deep, rich bass tones from headphones or speakers. In most cases, the bass sound produced is beyond the expected performance of the speaker or headphone's specifications. Therefore, TruBass enhances the audio performance of multimedia speakers, headphones and other speaker systems that do not feature large drivers, cabinets or subwoofers. The TruBass effect is well-matched for today's digital audio listening experience because it reduces the ``tinny'' sound commonly found in digitally compressed audio files, including MP3 formats, while it also replaces some of the lost dynamics. Since the Company's technologies are based on the characteristics of the human hearing system and do not rely upon changing phase to produces its effects; listeners will find the process completely natural and enjoyable over periods of extended listening. The WOW Thing is compatible with any stereo source including PC or Macintosh computers, video game consoles and home theater systems and is priced at a MSRP of $39.95.

For more information about the WOW Thing contact Joanna Skrdlant, Director of Marketing at SRS Labs, or visit www.wowthing.com.

About SRS Labs, Inc.

SRS Labs is a leading provider of audio and voice enhancement technology solutions. SRS Labs' business consists of licensing audio and voice enhancement technologies to manufacturers of consumer electronics, computer, video gaming and telecommunications equipment; and the design, manufacture and distribution of components, integrated circuits, sub-assemblies and finished products for the consumer electronics and home entertainment markets. For more information on SRS Labs' technologies, the company's worldwide licensing program or its design and manufacturing capabilities, visit the SRS Labs website at http://www.srslabs.com.

SRS, WOW, WOW Thing, TruBass and the SRS symbol are registered trademarks of SRS Labs, Inc. in the United States and selected foreign countries. All other brand names mentioned are trademarks or registered trademarks of their respective holders.

SOURCE: SRS Labs, Inc.