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Digital Payloads embeds record label or advertiser promotions and links, called ``Payloads,'' into licensed music files. This patent pending technology provides artists and record labels with revenue and other promotional benefits. By enabling the compensation of artists for their intellectual property, Digital Payloads encourages free distribution of these licensed music files via popular Internet media exchanges such as Napster, Gnutella, Scour.com and others.

``The explosive phenomenon of exchanging MP3 music can now be leveraged as a vehicle for promoting artists and labels/advertisers,'' said Peter Babos, spokesperson for Digital Payloads, Inc. ``Fans want free music, and Payloads correctly address a missing element of what, up until now, has been an unresolvable legal war. Our Payload technology and business model successfully transitions the promotion of music, film, and publishing content from brick and mortar to the digital world.''

Payload-embedded files display promotions as the music plays. Listeners are also linked to artist or label/advertiser Web sites. Payloads work with popular MP3 players, including WinAmp, MusicMatch, Sonique and Windows Media Player.

``Other technologies that attempt to protect revenue streams, such as copyright protection, pay-to-play, subscriptions to streaming media are unwieldy, and fail to exploit the free media phenomenon as it exists today,'' explained Babos. ``Internet users will bypass or hack their way past these schemes. As long as media producers create 'hard media' such as CDs, people will continue to find ways to capture and share the files for personal use on a wide variety of players and mobile devices. Our Payloads are a universal solution for leveraging the free music phenomena that can be accepted by record labels, artists, advertisers and consumers.''

Digital Payloads provides the technical assembly service of creating Payloads, as well as the distribution service that delivers Payloads to users via the Internet.

For more information, visit the Digital Payloads web site at: http://www.DigitalPayloads.com.

About Digital Payloads, Inc.

Digital Payloads is the Internet's first digital media promotion company. Working with digital media producers, we bring the power of free media distribution to all creative artists. Our patent pending Payload development technology harnesses the phenomenal interest in digital music files -- the hottest Internet entertainment content -- by integrating promotional campaigns into widely distributed licensed MP3 music files.

Digital Payloads is headquartered at 2814 Community Ave., La Crescenta, CA 91214. Telephone (818) 957-7014.

SOURCE: Digital Payloads, Inc.