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JPA predicts sales in 2004 to be nearly 20 million units

The DVD Market Study looks at the changes in the DVD market that have taken place since the publication of the Digital Entertainment Box Market Study in 1999. The DVD has already experienced its ``take off'' year in 1999, yet JPA expects the growth rated to continue to be very high for the next three years with continued fuel from the convergence trend in general.

``The DVD is enjoying extraordinary acceptance, even though technology is furiously churning out new features and models,'' said Kathleen Maher, Senior Analyst and the report's author. ``A significant factor has been surprising low retail prices for DVD players, which hit a sweet spot for consumers in Christmas of 1998. Aggressive marketing sunk prices to as low as $150.''

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	   Other Key Findings

	   --  As digital television becomes more prominent, DVD will be
        impacted in both negative and positive ways. As people buy
        digital televisions for a higher-quality visual experience
        they will also want DVD players for movies. However, buying
        and renting DVD movies are expected to be replaced by video on
        demand services, as broadband access becomes generally
        available over the next five years.

	   --  By the year 2004, recordable DVD RAID (redundant array of
        independent disks) for the home will see initial use, albeit
        not mainstream acceptance.

	   --  By the year 2004, recordable DVD technology is expected to
        stabilize and price reductions will follow.

About the Study

The DVD Market Study is compiled from quantitative and qualitative research conducted among the industry's leading companies and is unique in its depth, thoroughness and timeliness. The DVD Market Study covers the acceptance of DVD-ROM, DVD-Video and the emergence of new platforms such as Internet connected DVD set-top boxes (I-DVD), Recordable DVD, and new DVD formats. A look at the DVD market from the point of view of convergence trends, the DVD Report helps readers make sense of the shifting trends and new technologies in the fast-growing DVD market.

The DVD Market Study is available now for $2000 hard copy and $3000 electronic. For more sales or more information, please contact Carol Robinson, Director of Sales, at 415-331-6800 x211 (carolr@jpa.com) or visit the website at www.jpa.com to download the full Table of Contents.

About JPA

Jon Peddie Associates (JPA) is the leading market research firm covering the digital media, convergence, software and workstation graphics markets. In addition to three insider periodicals - The Peddie Report, Multimedia Week and Display Monitor - JPA also publishes in-depth, topical market studies and offers consulting services. Computer industry professionals and financial institutions worldwide rely on JPA analyses to help understand market changes and to respond to competitor challenges.

JPA is a division of Penton Media, Inc. (NYSE:PME) is a leading diversified business media company that produces market-focused magazines, Web sites, trade shows, and conferences. Penton serves the electronics; Internet/broadband; natural products/food/retail; manufacturing; design/engineering; management; supply chain/aviation; government/compliance; mechanical systems/construction; and leisure/hospitality markets. For more information, visit www.penton.com/

Attention Editors: Graphs and charts as well as an interview with the report's author, Kathleen Maher, can be made available by contacting Debbie Nelson at 415-455-9533 or debbie@jpa.com.

Contact:

     Jon Peddie Associates
     Debbie Nelson, 415/455-9533
     debbie@jpa.com