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CustomHifi.com Debuts To Custom Electronics Installation Market

First Comprehensive Marketplace to Provide Products, Services to Custom Electronics Installers

NEWTON, Mass., June 13 /PRNewswire/ -- Hifi.com, a multi-channel provider of consumer electronics and home entertainment products, today announced the launch of CustomHifi.com. CustomHifi.com is the first comprehensive national, Internet-centric marketplace to offer custom electronic design and installation professionals access to leading audio/video products, information and installation support. Hifi.com is a sister company to Cambridge SoundWorks, a leading manufacturer of home entertainment and multimedia products, and a wholly owned subsidiary of Creative Technology Ltd. (Nasdaq: CREAF), the global leader in PC entertainment products. Hifi.com is a registered member of the Custom Electronics Design and Installation Association (CEDIA).

CustomHifi.com, which builds on Hifi.com's business to business initiatives, offers the custom install professional access to the award- winning Cambridge SoundWorks' product line, such as its Ambiance line of in- wall speakers and home theatre systems, and Russound's line of multi- Source/multi-Zone systems and amplifiers, speaker selectors, controls, and accessories. Installers who join CustomHifi.com can also obtain detailed product information, exclusive editorial, as well as 24-hour a day, every day, ordering and technical support from audio/video experts on staff in the Hifi.com Call Center.

``To date, the custom install professional, who has a need to purchase high quality audio/video products at discounted prices, has not had a one-stop alternative,'' said Michael Sullivan, president of Hifi.com. ``CustomHifi.com was built on this premise and offers the first true e-commerce enabled business to business custom electronic product procurement alternative.''

  • About CustomHifi.com
  • CustomHifi.com features include:
  • 24/7 Ordering Capabilities - Whether online at CustomHifi.com, or


through the Hifi.com Call Center, registered users can securely order products
24 hours a day, 7 days a week.

  • Web Exclusive Products. Custom electronics installation professionals will enjoy exclusive access to the critically acclaimed Cambridge SoundWorks line of products, all at reseller prices. Product offerings include in-wall speakers, home theatre systems, powered subwoofers, center channels, surround sound systems, satellites and sub-satellites, integrated systems, multimedia and components, loudspeakers, multimedia speaker systems, and accessories such as wires, cables and speaker brackets. Other products include Russound's line of multi-Source/multi-Zone systems and amplifiers, speaker selectors, controls, and accessories.
  • Preferred Reseller Pricing - CustomHifi.com offers preferred reseller pricing up to 50 percent off retail prices to custom install professionals.
  • Quick and Painless Registration - Installers can call 800-575-HIFI for information about CustomHifi.com's simple registration and approval process.
  • Return Policy - All returns on CustomHifi.com require prior authorization. Any defective product may be exchanged for replacement within 90 days of purchase. All exchanges must be returned in ``new'' condition in the original box and include all original packing material, original manuals, and any accessories that came with the item. If any of these items are missing, a restocking fee may be charged.

Hifi.com is the Internet's exclusive e-tailer for Marantz, Celestion and Cambridge SoundWorks in home audio, and is an authorized e-tailer for Sony, Onkyo, Harman Kardon, JBL, Philips, Samsung, JVC, Panasonic, Aiwa, Niles, Russound, Kodak and Creative Labs, Inc.

About Hifi.com

Hifi.com, a wholly owned subsidiary of Creative Technology Ltd., is a multi-channel provider of consumer electronics and home entertainment products. Hifi.com's offline and online channels include the Cambridge SoundWorks retail chain, the www.hifi.com Web site, and the branded Hifi.com catalog. Created to set the standard for customer service in the consumer electronics/home entertainment category, Hifi.com offers leading brands, valuable information, and advice from audio, video and home electronics experts online and via its Call Center (1-800-FOR-HIFI), which operates 24 hours a day, every day. Hifi.com has been named one of the ``Top 100 Web Sites'' by PC Magazine and one of the ``Best Sites on the Web'' by TIME Digital. Polices and e-commerce features subject to change and to certain conditions. Please see our site for specifics.

This announcement relates to products being launched in the United States of America. The product names, contents, prices and availability are subject to change and may differ elsewhere in the world according to local factors and requirements.

SOURCE: CustomHifi.com

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