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Sharp's New DVD Players Provide Ultimate Digital Viewing Experience At Affordable Prices

Feature Packed, Full-Size Models Complement Any Home Theater

MAHWAH, N.J.--(BUSINESS WIRE)--June 6, 2000--To offer consumers a wider selection of choices and versatility for their home entertainment needs, Sharp Electronics today introduced two new full-size DVD models, the DV-710U and DV-770U. Equipped with dynamic features, both DVD players enable all consumers - from home theater enthusiasts to those just beginning their DVD collections - to enjoy quality digital performance at attractive prices.

``By making cutting-edge technology available to a larger customer base, Sharp is driving the future of sound and vision, and bringing innovative and high-end entertainment to more consumers,'' said Robert Pleyer, product manager for Digital Video, Home Digital Division, Sharp Electronics Corporation. ``The DV-710U and DV-770U exemplify Sharp's commitment to the DVD format and to provide the most enhanced digital viewing experience for the home.''

Exceptional Quality and Value

Designed to meet consumer demand for low priced, fully equipped DVD players, the DV-710U offers Sharp's exclusive Digital Gamma Correction function, Digital Super Picture with Enhanced Noise Reduction, Dolby® Virtual Surround (Q Sound), Digital Theatre Sound (DTS) compatible output and composite and S-video outputs for high quality picture and sound performance. Available now, for a suggested retail price of $249.99, the DV-710U also has the ability to play audio, video and karaoke CDs, in addition to supporting eight languages and subtitles in 32 languages.

Dynamic Performance

Designed with an abundance of features, the DV-770U boasts component video output and a 10 bit D/A converter to provide superior video reproduction. The DV-770U is equipped with a built-in Dolby® Digital Audio Decoder (5.1 channels and Dolby Pro Logic), enabling viewers to experience theatre-like sound in the home, and DTS compatibility to maximize the high quality surround sound now available in many pre-recorded DVDs. In addition, Sharp's exclusive Digital Gamma Correction function, Digital Super Picture with Enhanced Noise Reduction and Dolby Virtual Surround (Q Sound) are all standard on the DV-770U.

These features provide consumers with an outstanding level of picture clarity, exquisite sound and convenience right at their fingertips. For effortless control of all home entertainment equipment, a universal remote control is included. The DV-770U is available now for a suggested retail price of $299.99.

Sharp's DV-710U and DV-770U DVD players are outfitted with these key features:

Digital Gamma Correction

Both the DV-710U and DV-770U offer Sharp's exclusive Digital Gamma Correction technology that automatically enhances picture quality by adjusting the color values in dim areas according to the brightness of the video image. This provides a clearer picture, allowing viewers to enjoy movies in all types of lighting environments, even extremely bright rooms.

Digital Super Picture

Digital Super Picture is another Sharp exclusive feature that increases the sharpness level of DVD software to enhance overall picture quality. Digital Super Picture also reduces noise that is present in video CDs and other AV media, for crisp and detailed images.

For additional information on Sharp's complete line of DVD and home entertainment products, please call 1-800-BE-SHARP or visit the Sharp Web site at http://www.sharp-usa.com.

Sharp Electronics Corporation is the U.S. sales and marketing subsidiary of Japan's Sharp Corporation, a worldwide developer of the core technologies that are playing an integral role in shaping the next generation of portable audio and home entertainment products. Responsible for introducing the revolutionary ViewCam and SharpVision line of LCD projectors, Sharp continues to demonstrate its leadership in entertainment by advancing technologies such as High Definition Digital Television (HDTV) and MiniDisc (MD). Sharp provides a variety of innovative, entertainment-related solutions designed to help increase enjoyment while offering functionality to meet customer needs. Dedicated to improving people's lives through the use of advanced technology and a commitment to innovation, quality, value and design, Sharp Electronics employs approximately 3,100 people nationwide to support its more than 50 product lines.

SPECIFICATIONS ATTACHED

DV-710U DVD Player

     --   DVD/Audio CD/Video CD playback capability
     --   S-Video Output
     --   Composite Video Output
     --   Virtual Dolby Surround (Q-Surround) Sound
     --   Dolby Digital (AC-3)/Coaxial Output
     --   DTS Digital Stream Output
     --   Digital Gamma Correction
     --   Digital Super Picture
     --   EZ Setup On Screen Display
     --   Three-Stage Electronic Zoom
     --   Ability to play audio, video and karaoke CDs
     --   Supports eight languages and subtitles in 32 languages
     --   10 Bit D/A Converter
     --   Parental Control Function
     --   Unified Remote Control

AVAILABLITY: NOW

Suggested Retail Price: $249.99

DV-770U DVD player

     --   DVD/Audio CD/Video CD playback capability
     --   Component Video Output (Y,Pb,Pr)
     --   S-Video Output
     --   Built-in Dolby Digital (AC-3) Audio Decoder
     --   Dolby Digital Decoder Output for 5.1
     --   Virtual Dolby Surround (Q-Surround) Sound
     --   Dolby Digital (AC-3)/Coaxial/Optical Outputs
     --   DTS Digital Stream Output
     --   EZ Setup On Screen Display
     --   Three-Stage Electronic Zoom
     --   Backward Compatible with Dolby®Surround Sound
     --   10 Bit D/A Converter
     --   Digital Gamma Correction
     --   Digital Super Picture
     --   Parental Control Function
     --   Universal Remote Control -- for easy control of all home
          entertainment equipment
     --   Ability to play audio, video and karaoke CDs
     --   Supports eight languages and subtitles in 32 languages

AVAILABILITY: NOW

Suggested Retail Price: $299.99

Contact:

     Shandwick International
     Jodi Boyle or Brooke Schulz, 212/686-6666
     Outside NY: 800/223-2121
     Fax: 212/679-0001
     bschulz@shandwick.com
          or
     Sharp Electronics Corporation
     Nancy Boyle Levene, 201/529-8631
     Fax: 201/529-8919
     levenen@sharpsec.com

 

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